", Anglican Church Grammar School (Churchie). Unique Selling Points - What makes EF stand out from the crowd The world leader in international education Since 1965, EF has helped people of all ages and nationalities become citizens of the world. For some schools, a USP could be able the tangible offerings like; an Olympic size swimming pool, a state of the art performing arts theatre, or the latest technology and virtual reality equipment. Being unique is an important marketing strategy, but beware of being unique for its own sake. Some of the most successful businesses in the world have made their mark by articulating their unique capabilities. If you work in a more humble environment there may still be aspects of its history and background worth selling: how long has your school been around? 3. It also offers opportunities for promotion through photographs, quotes, newspaper articles, awards and endorsements. The secret to a great USP is to consider things from your customer’s point … Saddleback Leather. A unique selling point (USP), also called a unique selling proposition, is the essence of what makes your product or service better than competitors. Having a strong and positive profile in your local community is helpful in itself because you become a conscious presence in the lives of potential parents and students. This can create a long-term relationship benefiting both charity and school. launch is your USP (Unique Selling Proposition). Parents want to feel confident their child will be happy and cared for, as well as pushed to reach their academic potential; any materials coming out of the school, e.g. U.S.P stands for Unique Perceived Benefit and the meaning is simple - it’s the most powerful, dynamic, unique … Identifying your schools USP For those who don’t usually move in business circles, this is about your school’s Unique Selling Points – those features or qualities that make your school special, that give it the edge and help it stand out from the crowd of prospectuses and websites. What Is a USP and Why Is It Important to Your School? Parents deciding on a school for their child are advised to find out what the place feels like; this emerges from details of extra-curricular activities, competitions and student-run events or societies. Cookies that are necessary for the site to function properly. It goes deeper than that. by Brad Sugars. This can be difficult with the level of workload that staff already have, especially given that community activities most often take place at evenings and weekends. We use cookies to offer you a better browsing experience, analyse site traffic, personalise content, and serve targeted advertisements. A unique selling proposition (USP, also seen as unique selling point) is a factor that differentiates a product from its competitors, such as the lowest cost, the highest quality or the first-ever product of its kind. Some schools are built on a particular religious, political or philosophical affiliation; this will be reflected in teaching style, discipline, parental & student involvement and its annual timetable. 7 tips for creating a unique selling proposition that helps cut through the competitive clutter to drive sales. Your USP only needs to connect more strongly with your ideal clients, and not so much with others. So let’s give them one and find your Unique Selling Point. If this isn’t clear in your school then now is a good time to go looking. Learn more in this post. It's important to have a unique selling point (USP) that differentiates you from your competition Click To Tweet Why is it important to have a USP? Last week we talked about why a unique selling proposition is so important in building a high-traffic website or blog. You could ask your design company about potential input from external professionals to work on establishing a school vision, mission, values and desired outcomes. The report, commissioned by Qlik, draws on a global survey of 550 senior sales executives, desk research and interviews with experts to examine the way in which companies manage the sales process and whether the use of technology makes them more effective at selling. These help us improve our services by providing analytical data on how users use this site. Whether your establishment is reminiscent of Hogworts or Grand Designs, a good place to start looking for USPs is the building itself and its surroundings. Firstly, if you are not entirely sure what the abbreviation USP stands for, here is a great definition: A feature or characteristic of a product, service, etc. This is why brands like Apple, for example, are so successful. The unique selling proposition that guarantees to improve your swing (they all do that, by the way) is the one who gets the business. Looks at what Unique selling point is with various examples and mini task. Do a Google search and … a Rudolf Steiner school. So, with all of this in mind, let’s walk through the steps to helping your school find its why. A USP could be thought of as “what you have that competitors don’t.” Some common applications are to target advertising based on what's relevant to a user, to improve reporting on campaign performance, and to avoid showing ads the user has already seen. Instead of attempting to be known for everything, businesses with a unique selling proposition stand for something specific, and it becomes what you’re known for. The USP places a product or service as unique and desirable in … You are not trying to please everyone. When a company is determining how to advertise their products to consumers, they focus on its unique selling points (USPs) - the things which make the product different from any other. After winning gold for  Australia’s Best School - Use of Technology award at the 2018 Australian Education Awards, Ormiston College has cleverly leveraged this accolade into their school USP. Sinek’s framework is essentially underpinned by the idea that crafting a strong USP is all about communicating your brand’s purpose, rather than your product. Excellent quality professional photographs will help emphasise its appeal. Identify a "pain point" in your industry. If you write your resume, it will be the perfect resource to uncover and … Unique selling point (USP) or unique selling proposition is a marketing term which highlights the value of a company's offering and how they are different from a competitor in a unique way. The USP is a marketing concept that was first proposed as a theory to understand a pattern in successful advertising campaigns in the early 1940s. As with any marketing concept, it can be easy to get lost in the theory and process of it all. This is, of course, the entire point of a unique selling proposition. You needn’t be afraid to include examples of students who have struggled – here’s an opportunity to show what the school offers in terms of support and improvement. It needs to be spicy. If you work in marketing or business, you’ve probably heard the term ‘USP’ before. Improve your vocabulary with English … Unique Selling Proposition Definition: A USP is that “ distinct, appealing idea that sets you apart from every other “me too” competitor or alternative solution (including the alternative of doing nothing)”. Simply put, your unique selling proposition is what makes your business different from everyone else in your market. The future is digital and prospective parents are very aware of just how important it is to ensure their children gain an excellent education, especially when it comes to technology. If you work in marketing or business, you’ve probably heard the term ‘USP’ before. Why is the Golden Circle so effective? If you’re not so familiar with what a USP is, let’s dive into a quick definition from The Entrepreneur.com to get up to speed. The path to brand differentiation begins with a Positioning Statement. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer. 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