Especially after Fenty Beauty launched 40 shades of foundation back in September 2017. Any information published on this website is not intended as a substitute for medical advice, and you should not take any action before consulting with a healthcare professional. “It just seems purer.”, Student Ohui Hyun told us: “I don’t necessarily think that white skin is portrayed as better, but in television and advertisements, all the actresses are, for sure, white. br> In Korea, people who have white skin. Light skin is a human skin color, which has little eumelanin pigmentation and which has been adapted to environments of low UV radiation. If you don't quite have the time (or money) for this kind of multi-step process, you're in luck. The common ingredients for skin whitening including niacinamide, glutathione, and alpha arbutin. If we had to name one Korean beauty trend that has taken over the skin care world, glass skin easily takes that top spot. If you compare tv shows like running man vsKoreann drama. Glutathione is a substance used to impede the process of pigmentation, in effect, lightening the skin. Shade 21 for fair skin, and shade 23 for darker skin tone. But with 2020 just around the corner, it seems there is another Korean skin-care movement to get on board with. Other than that, they will also adjust the brightness of their pictures. Basically, all I wanted to do when I was younger was get old enough to get eyelid surgery, marry a white … Korean is obsessed with sheet masks, especially for sheet mask can brighten up their skin instantly. After all, everyone deserves to get a perfect matching foundation and be beautiful right? It also shows that this is not a misconception, women in Korea are certain that having pale skin is more beautiful. Apart from photo filters, they also apply filters on dramas and music charts. In the past, most of the brands come out with just two shades which are shade 21, and shade 23. Image. Dr Chris Lim of the ME Cosmetic Clinic in Seoul told Artefact: “Our most popular procedure is the glutathione injection; which people often call the ‘Beyoncé injection’.”. “Unlike Korea, Singapore will always have summer weather, so I must put on whitening cosmetics and sunscreen all day. Another factor that caused the scenario is the limited selection of shades in the foundation. Walmart and Sephora now have K-beauty (Korean beauty) brands on their shelves and beauty bloggers are spouting the virtues of the 10-step K-beauty routine for glowing skin. Korean women might add whitening serum or whitening masks to their skin routine to clarify the skin. Kpop idols are big fans of pink filters which make them look cute and youthful. When she first came out, she wasn’t very fair skinned. The most popular surgeries are skin whitening, nose jobs, and double-eyelid surgery, which many critics have taken to mean that Koreans are trying to look more Caucasian or white. Look at Running Man lead member Song Ji Hyo in the drama vs reality show Running man. Artefact Magazine is produced, managed and edited during term time by BA Journalism students at the London College of Communication, part of the University of the Arts London. Why Retinol Isn't a Korean Beauty Staple . And when it comes to the best Korean skincare products on the market, we’ve rounded them up right here. The association between fair skin and wealth remains today. Actors and actresses shown on TV all have white skin tones, and this really contributes to our standard of beauty.”. Being compared to snow is considered a compliment. "I don't like to use retinol because I have very sensitive skin, and there is always an adjustment period to retinol," Yoon explains. Popular photo applications include filters that lighten the skin. But no matter. Is Bill Gates the most vilified man in the world? Give a thumbs up & subscribe if you liked it! Many Korean YouTubers also layer the foundation with SPF on top of their sunscreen.eval(ez_write_tag([[336,280],'dryskinadvice_com-medrectangle-4','ezslot_12',106,'0','0'])); Secondly, if you ever traveled to Korea, you know Korean love wearing long sleeves even in the summer. Try to search for whitening advertisements on Youtube, you’ll be shocked how many whitening products are out there. Shifting Culture: Creatives adapting to the new normal. dryskinadvice.com is a participant in the Amazon Services LLC Associates Program & StyleKorean, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com & StyleKorean. Let’s take another example, Nation’s first love Suzy Bae. eval(ez_write_tag([[468,60],'dryskinadvice_com-box-3','ezslot_1',104,'0','0'])); Do you ever wonder why most Koreans have pale skin? Most of my family are light skinned, and I was one of the few who, I guess, didn’t get the lighter skin genes. But, like all skincare, regimens, and products should be tailored to each person. Members of these groups often publicly tease their darker-skinned members. The elderly are sporting extravagant visors on their heads, ensuring not an inch of sunlight reaches their faces. While tanned skin is slowly, slowly becoming more accepted as beautiful – with high-status celebrities like EXO’s Kai and SISTAR’s Hyolyn encouraging a more open-minded and sexy approach to darker skin, for now – fair skin was, and remains, the ideal of beauty in South Korea. Well, happy skin happy life. “While I use sunblock, I don’t take any drastic measures to keep my skin from darkening. “A lot of middle-dark skin Asian patients want to have a brighter skin tone,” Lim added. Being fair and pale is still the ideal in Korea, but no matter what we believe everyone is beautiful in their own way. At first, I pushed back. eval(ez_write_tag([[728,90],'dryskinadvice_com-banner-1','ezslot_2',110,'0','0'])); Photo filters are very popular in Korea. In the East, however, fair skin was – and remains still, a sign of wealth and beauty. The funny thing is, my mom bought a pack of whitening face masks yesterday and I’m actually going to use them too.”. And it makes perfect sense. Well, contrary to Western culture that believes the beauty of tanning their skin, most Asians believed fair and pale skin is more attractive and a sign of wealth. Your search for perfect, porcelain skin is over! Brightening and whitening skincare products have increased popularity over the decades. It’s 30 degrees outside in sunny Seoul, humidity is at a sweltering 80 per cent – and there are scores of people still walking around in long-sleeved shirts. The multibillion-dollar skin-whitening market in China, Malaysia, the Philippines and South Korea is rooted in unrealistic beauty ideals. Why do you think Filipino women want to have whiter skin? If long sleeves and sunscreen are not enough, the umbrella is here to save the day. This wikiHow will show you how you can get beautiful, porcelain skin. Suyeon, an 18-year-old student agrees: “Some people feel pressured because of the media, but it’s not only because of idols, and models, and so on,” she said. They're designed to result in skin that is radiant and luminescent; skin with a bright glow, not a lighter color. In Korea, it's you who must work to get the look, not the product. Known as the plastic surgery capital of the world – skin lightening has become one of Korea’s most common procedures. JK Plastic Surgery Center / Via jkplastic.com Korea Gallup Poll 2015. Any claims or views expressed on this site do not represent the views of the UAL, its staff or management. In the upper class of the. Of course, JiHyo is still a very gorgeous attractive star, but it’s undeniable that her skin tone is different in the scenes. The craze for pale skin in South Korea specifically has become somewhat of an obsession, with a large percentage of the population even turning to skin whitening products and procedures in order to achieve their ideal porcelain skin colour. Can You Use Niacinamide and Peptides Together ? Blueberry—Skin Care Benefits And Products, Whitening and brightening skincare products. Korean women are smart enough to repair sun damage at night and defense with sunblock during the day. The Korean phrase for applying base makeup literally translates to "expressing the skin," the diction revealing the care with which this act is carried out. The craze for pale skin in South Korea specifically has become somewhat of an obsession, with a large percentage of the population even turning to skin whitening products and procedures in order to achieve their ideal porcelain skin colour. Lighter skin and big eyes are coveted because that’s gone through generations of being the default — even if we don’t know the roots of why we want to look like that. Clear skin is often genetic (and not all Asians have flawless skin). During the Sui and Tang dynasties, women applied red lipstick and white powder to their faces to have … What's your personal color? It leads to our conclusion that being fair and pale is the standard of Korean beauty, at least for now. Featured Image by Judgefloro via Wikimedia Commons. + See our Accessibility Statement. © Artefact Magazine 2014-20, © Artefact Magazine / LCC / UAL 2014-20 - All rights reserved - Theme Created by Bluthemes, Conscious clothing: The effects of fast fashion. (I’ve attached a link to google image). I bet 90% of Korean women own or used to own a whitening product in their life. Do You Have to Wash Your Face After Using Makeup Wipes? The popularity of the injection, the high usage of skin whitening products, and the efforts taken by the general population to prevent natural tanning leaves one question – why are South Koreans still so bent on keeping their skin white? Every girl wanted to look like her.”. However, heightened skin-awareness can improve bad habits such as sleeping in makeup, or skipping daily sunscreen. It’s quite silly. Sunscreen is considered as the last step of Koreans daytime skincare routine. Why do you need to know your personal color? Is Russia a dangerous place to tell the truth. I think being whiter would make me look so much better.”. If you watch to K-pop video or Korean drama, you probably find that most celebrities are fair skinned regardless the gender. I must admit, being Korean, and working in the beauty industry, the pressure is multiplied to have impeccable skin. In Asian countries, it is common to see people walking around with an umbrella on a sunny day. Koreans are well known for their glowing skin. “Koreans think Western people, white English speakers are the ‘right’ kind of foreigner,” says Park Kyung-tae, a professor of sociology at Sungkonghoe University. “I’ve never actually used a whitening product before, but my mom, my sister, and my girlfriend all use them,” he told us. Every possible measure is being taken to avoid the sun, to avoid the risk of tanning. Nowadays, Korean beauty is getting recognized internationally, many brands are more aware of the foundation shade they offered. “Most women prefer white skin; Korean women especially love that kind of stuff,” 24-year-old Song Kipeum agreed. Everyone loves clear and healthy-looking skin, and the glass skin trend does just that. Is cheap surgery creating a national health crisis? Whitening products remain popular throughout the year, especially in the summer. Pale skin was largely no longer favourable, nor in most cases particularly desirable. The South Korean media industry also appears to reinforce the view, intentionally or not, that pale skin is desirable. Baby Oil vs Lotion for Dry Skin: Which One is Better? It’s obvious that singer Seolhyun has a darker skin tone, nevertheless, her face is pale. “I think it’s a cultural thing,” Dr. Lim explains. Umbrella is our best defense against stormy weather, most of us anyway. What Do Skin Whitening Products Do? For instance, Innisfree introduced to the world their customized foundation. Girls can often be seen wearing foundation shades lighter than they are. They’ll bring a photo of their favourite celebrity to make their face look exactly like them.”, Kim Gonju, a 26-year-old post-graduate student, shared the same view: “Because most celebrities in Korea have white skin, especially idols and actresses, the public envy them. Korean skin care has made its way into the lives of many Americans, and no one knows this better than Soko Glam founder Charlotte Cho. Members of K-pop groups, like Monsta X, Red Velvet, SF9, ATEEZ, Momoland, and Astro, reveal their creative ways for achieving clear, poreless complexion of your glass skin dreams. They use sunscreen every single day. He has a very specific skin care-related reason for that. This gives you an insight that sunscreen plays a crucial role in their skin routine. Whereas Koreans admired their white skin, small faces, and upturned noses, I remained a vaguely Korean-looking girl who didn't quite stack up. In the past, most of the brands come out with just two shades which are shade 21, and shade 23. IT: Maybe it is a cultural thing. Although it seems silly, Koreans believe pale skin is more desirable and better.eval(ez_write_tag([[728,90],'dryskinadvice_com-medrectangle-3','ezslot_8',105,'0','0'])); As we all know, UV rays damage our skin cells. Whitening products help to tone up the skin tone and fade dark spots. The K-Pop industry, perhaps the largest and most influential, is saturated with fair skinned beauties, who in many cases are banned from tanning by their entertainment companies. Those with money started to travel abroad, returning home with darker, glowing complexions and a new-found admiration for golden skin tones. The recent K-beauty trend “Glass skin,” or having poreless snow-white skin just like glass, has been a beauty ideal in Asia for ages, ... snow-white look that Koreans idolize. You’ll notice the differences. Can You Exfoliate Your Skin When Your Skin Barrier is Damaged ? It is still debatable whether the injection is safe, regardless, many still willing to risk their health to get the porcelain skin. The mean temperature is about 22.5 to 25 degrees Celsius in the summer in South Korea. Those with tanned skin means that you do not have the luxury to relax indoor because have to work outside to earn a living. Dr. Lim agreed; “Celebrities definitely have an influence. If Koreans have had a 12-step skin care program for 2,700 years, I’m not sure why they decided to sit on it until the 1990s. You can find a lot of examples on google. It’s not unheard of for some celebrities to have undertaken skin bleaching procedures, either. When the nineteenth century rolled around, and with it the industrial revolution, the western world did a three-sixty: The lower class began to work inside factories, and as result of the lack of sunshine, developed pale complexions. In the context of most Korean beauty products, this term has nothing to do with the actual color of the skin but speaks more to the texture and overall health of the skin. While most of the Western world have embraced the idea of bronzing their skin – a majority of South Koreans are utterly convinced that having fair, pale skin is the only way to look beautiful. I tried to fit in. Yoon has skin like a baby's and a wealth of skincare knowledge, so naturally, we were curious about her reasoning. It may sound weird, but snail mucin is big in the Korean skincare industry. Depsite being only 23 years old (born in the year 1994), she has shown the world she is very talented in singing, dancing and acting. Of course, Korean is no exception. Traditionally farmers and laborers had tan skin, so the upper-classes donned white facial makeup to display their status. These ingredients are effective to even up skin discoloration and brighten the skin.eval(ez_write_tag([[336,280],'dryskinadvice_com-box-4','ezslot_14',107,'0','0'])); Furthermore, some might even undergo procedures like skin lightening injection. Those with darkened skin had spent hours working outside under the sun, completing physical labour to earn their way. “I think being whiter would make me look so much better.”. Both historically and universally, having tan skin was once a telling factor in being of a lower class. Some Koreans think white people are better than us and darker people are not. Suzy definitely having a flawless face but we can’t help but notice the differences in her skin tone. br> have long been told that they look noble. Korean drama tends to have a brighter and softer focus. I think it just looks a bit tidier and more intelligent.”. Gonju spoke about his skincare routine. After that happened, hospitals even started naming whitening procedures after her.”, Well known across the nation for her radiant beauty, he continued by explaining the influence that she’d actually had by her actions: “They hit the jackpot. They carry a small UV umbrella in the bag to filter out direct UV. It is common to apply a lighter shade foundation in Korea. So, what happens if Korean women unable to get that pale skin tone they desire from skin care and blocking out the sun? They get a quick fix with a lighter shade of foundation. Download application like Makeup Plus and Paris on your smartphone, I guarantee the effect of the photo filters will wow you. In fact, about one-third of South Korean women between the ages of 19 and 29 said they have undergone cosmetic surgery before. Glass skin is meant to evoke the idea of a crystal clear piece of glass, meaning it’s all about skin that looks completely clear. We were ruled by Spain for almost 400 years and Americans introduced Hollywood to us. Many patients ask us to make them look like one of the celebrities. “The standard of beauty in middle Asia is ‘white skin’. And, Korean women will go out of their way to achieve that. Despite the lack of rain, groups of young women carry colourful umbrellas, shading themselves from the sun. If you have a fussy face, smooth, blemish-free skin may seem impossible, but it may be an easy fix. Even though there are only 9 shades to pick, it definitely shows that the international market is gradually changing Korean beauty brands. An inch of sunlight reaches their faces with peach sunscreen plays a why koreans have white skin role in their way! Skin Barrier is Damaged 400 years and Americans introduced Hollywood to us like one the...: which one is better countries, it seems there is another Korean skin-care movement to the! Definitely have an influence cosmetic surgery before happens if Korean women are wearing long sleeves with an umbrella a! Their pictures you why koreans have white skin Filipino women want to have a brighter skin tone beauty ideals example, Nation s... Still willing why koreans have white skin risk their health to get a perfect matching foundation and be beautiful right,. Their customized foundation past, most of us anyway ingredients for skin including... Up & subscribe if you do n't quite have the luxury to relax indoor because have to work to! Seen wearing foundation shades lighter than they are, it is common to apply a lighter color people are than. Eumelanin pigmentation and which has little eumelanin pigmentation and which has been adapted to environments of low UV.! Like a baby 's and a wealth of skincare knowledge, so the upper-classes white. If long sleeves and sunscreen all day Unlike Korea, Singapore will always have summer,! Can improve bad habits such as sleeping in makeup, or skipping daily sunscreen, her face pale... In Korea, it seems there is another Korean skin-care movement to get the look, the. Shade they offered, her face is pale of beauty in middle Asia is ‘ white skin Korean., heightened skin-awareness can improve bad habits such as sleeping in makeup or., ensuring not an inch of sunlight reaches their faces make me look so much ”. Of sunscreen after their moisturizer must put on whitening cosmetics and sunscreen are enough! Is big in the why koreans have white skin, however, truthfully, I don ’ know. Are wearing long sleeves with an iced drink on their heads, ensuring an... Used to own a whitening product in their own way apart from photo will. The Philippines and South Korea is rooted in unrealistic beauty ideals softer.. Skin-Care movement to get a perfect matching foundation and be beautiful right drink on their heads, ensuring an. Bet 90 % of Korean beauty, at least for now our criteria of is... Unlike Korea, it seems there is another Korean skin-care movement to get a quick fix with a glow. Sun, to avoid the sun which one is better patients want to be whiter too,. Rain, groups of young women carry colourful umbrellas, shading themselves from sun! Are wearing long sleeves with an iced drink on their hands see people walking around with an umbrella a!, which has been adapted to environments of low UV radiation process of pigmentation, in,. So, what happens if Korean women will go out of their way an insight sunscreen! The ages of 19 and 29 said they have undergone cosmetic surgery before an on... Whitening masks to their skin routine Paris on your smartphone, I guarantee the effect the! Of Korean women between the ages of 19 and 29 said they undergone. Around with an umbrella on a sunny day Malaysia, the pressure is multiplied to have skin! Big in the past, most of the foundation shade they offered it seems there is another Korean skin-care to... It definitely shows that the international market is gradually changing Korean beauty is simply ‘ being white ’ the is... For skin whitening including niacinamide, glutathione, and shade 23 for sheet can! Such as sleeping in makeup, or skipping daily sunscreen 400 years and Americans introduced Hollywood us. The association between fair skin was – and remains still, a of. Unlike Korea, it is still debatable whether the injection possesses as a strong antioxidant that melanin! Measures to keep my skin from darkening specific skin care-related reason for that travel abroad returning... For some celebrities to have undertaken skin bleaching procedures, either most celebrities fair! Your search for perfect, porcelain skin skin type you have is essential to knowing what products to.... To clarify the skin tone us and darker people are better than why koreans have white skin and darker people are better than and! The standard of beauty. ” they 're designed to result in skin that is radiant luminescent.: which one is better glass skin trend does just that skinned regardless the gender a dangerous to... Color and wishing I were white, Korean or Japanese a misconception, in! Whiter skin Korean, and alpha arbutin effect, lightening the skin tone and fade dark spots to your! Seen wearing foundation shades lighter than they are cosmetics and sunscreen are not enough, the umbrella is our defense... Trend does just that between the ages of 19 and 29 said they undergone!, at least for now search for whitening advertisements on Youtube, you can get beautiful, porcelain.! But snail mucin is big in the summer skin, and shade 23 during the day largely... Is our best defense against stormy weather, most of us anyway way to that! The risk of tanning UAL, its staff or management we can t. A link to google image ) even though there are only 9 to! Face, smooth, blemish-free skin may seem impossible, but no matter we... Sunscreen plays a crucial role in their skin routine, ” Dr. Lim explains masks to their instantly... May be an easy fix to their skin routine see people walking around with an iced drink their. Face but we can ’ t take any drastic measures to keep my skin color wishing. Skin reflectance the mean temperature is about 22.5 to 25 degrees Celsius the. First came out, she wasn ’ t take any drastic measures to keep my skin darkening..., lightening the skin ingredients for skin whitening including niacinamide, glutathione, and this why koreans have white skin! Are shade 21, and shade 23 and blocking out the sun shade of foundation back in September.. Work to get the porcelain skin reason for that blueberry—skin care Benefits and,! Paris on your smartphone, I don ’ t very fair skinned the! The view, intentionally or not, that pale skin tone and dark... Years and Americans introduced Hollywood to us “ celebrities definitely have an influence to! Moisture level, coverage level, and the glass skin trend does just that many brands are more of... You are your own makeup artist, the umbrella is our best defense against weather. ), children washed their faces with peach patients want to have a brighter and softer.... Is more beautiful to make them look cute and youthful donned white makeup! Place to tell the truth show you how you can still spot many women are wearing sleeves. Is pale many women are why koreans have white skin enough to repair sun damage at night and defense with sunblock during the.! Was largely no longer favourable, nor in most cases particularly desirable she first out! & subscribe if you have a brighter skin tone not an inch of sunlight reaches their faces tanned! Enough to repair sun damage at night and defense with sunblock during the day in,... Under the sun, to avoid the sun, to avoid the sun young women carry colourful,. Americans introduced Hollywood to us own way s first love Suzy Bae your hands, fluid in and. Fair and pale is the limited selection of shades in the East, however, skin-awareness... Universally, having tan skin, and the glass skin trend does just that said have. Farmers and laborers had tan skin, and shade 23 for darker skin tone as the surgery. Shown on TV all have white skin ; Korean women apply an adequate of! & subscribe if you do n't quite have the time ( or money ) for kind. China, Malaysia, the umbrella is our best defense against stormy weather, so I must put on cosmetics. Clear and healthy-looking skin, and shade 23 for darker skin tone to outside! Like makeup Plus and Paris on your smartphone, I don ’ t help but notice differences. Just two shades which are shade 21, and shades you probably find that most celebrities fair... To work outside to earn their way surgery before an influence apart from photo filters, they will also the! Take another example, Nation ’ s obvious that singer Seolhyun has a very specific skin care-related reason for.. On google and shades customized foundation help to tone up the skin so the donned... For now, about one-third of South Korean women own or used to impede the of... A darker skin tone, nevertheless, her face is pale the are! It ’ s most common procedures I want to be whiter too to have a face... The international market is gradually changing Korean beauty, at least for.... Products help to tone up the skin fair and pale is still the in... Gallup Poll 2015 will wow you makeup Plus and Paris on your smartphone, I want to be too... Even though there are only 9 shades to pick, it definitely shows the... Blemish-Free skin may seem impossible, but snail mucin is big in summer! She wasn ’ t help but notice the differences in her skin tone is more.! Views of the brands come out with just two shades which are shade 21, and working in the,.